Background

Våren 2024 designade och utvecklade jag en splitterny hemsida för min nuvarande arbetsplats Finlands Svenska Skolungdomsförbund FSS r.f.. Arbetet fungerade samtidigt som slutprojekt för mina studier i Online Media på Yrkeshögskolan Arcada.

Main Objectives

The main objective with this project was increased engagement, and clear commuinication. This was measured in relation to the Organization’s old website.

The known pain-points of the previous website was:

• High volume of Customer support-requests, in matters already described and covered by the website. Somehow the user base did struggle navigating the site to find these answers.
• Mistakes made in the member-application, while the instructions themselves were clear, it seemed to not catch the visitors attention before applying
• General confusion in navigating the site, found through analysis of user behavior while visiting the site.

The User behavior was observed using hotjar, a WordPress-plugin that analyzes user sessions and identifies pain points.

After having launched the new website we analyzed and compared the result to the old page. There we could observe a drasticly streamlined user experience/user journey based on hotjar-sessions and analysis, as well as a massive drop in both customer-support questions and mistakes in the application process.

Technical

Sidan är helt och hållet uppbyggd på ett custom tema med hjälp av Wordpress Full-site Editor/Block editor. Under hösten 2024 kommer arbetet att fortsätta med att åtgärda buggar, färdigställa översättning samt analysera statistik om användarbeteenden och -upplevelse jämfört med den tidigare hemsidan.

Du kan själv bekanta dig med hemsidan live på adressen skolungdom.fi